STR Selling Strategy

Selling a short-term rental is not like selling a traditional home.

STRs are income-generating businesses, and their true value extends beyond property price alone. Most realtors don’t understand business financials, cap rates, and revenue models—meaning they often fail to position STRs correctly for business buyers.

We take a data-driven approach, analyzing your STR’s financials, competitive advantages, and market positioning to create a tailored strategy that attracts serious investors and maximizes your sale price.

• STR-Specific Valuation → We assess revenue, expenses, and cap rates to determine your STR’s true market value.
• Targeted Marketing to Business Buyers → We position your STR as an investment opportunity, not just a home.
• Competitive Advantage Analysis → We highlight unique selling points that make your STR stand out.
• Professional Listing Strategy → We craft a compelling listing with financials, revenue potential, and investment appeal.
• Investor & Buyer Targeting → We connect with STR-focused buyers looking for high-performing properties.

1. We Analyze Your STR’s Financials & Market Positioning → Revenue, expenses, occupancy rates, and competitive landscape.
2. We Identify the Right Buyer Pool → Targeting investors who value STR business operations, not just property specs.
3. We Develop a Tailored Listing Strategy → Showcasing financials, growth potential, and operational advantages.
4. We Optimize Marketing & Outreach → Ensuring the property gets in front of serious buyers.
5. Your STR Sells at Maximum Value → With the right positioning, pricing, and buyer engagement, your STR is sold at its highest market potential.

This payment covers the initial assessment for our consulting services. It is non-refundable but will be credited toward the total consulting fee.